Tuesday, September 25, 2012

Podcast summary

The podcast reviewed the three tools to persuade people in a certain topic. They included: logos- appeal by logic or reason; Ethos- persuasive appeal for credibility, and Pathos- appeal by emotion. They were developed in Ancient Greece by Arostatal. The podcast also mentioned business communication. It said that meetings can get pretty miserable for workers because of boring, over long, power points.  Audiences aren’t thinking about the meeting; their minds are elsewhere.  The podcast also says by simply rethinking visual communication you can grab the audience in a way they would like to apprehend the information.

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